GM delays Australian Cadillac launch indefinitely

General Motors today announced that the introduction of Cadillac into the Australia market had been delayed indefinitely. Confirming the bad news was the boss of GM’s Holden subsidiary, Mark Reuss, who said the downturn in the local automotive market plus the broader global financial situation made it commercially unviable to launch a new brand. “GM Holden was faced with making a significant investment to launch a new, niche brand into a tough market,” Reuss explained. “There is only one chance to properly launch this brand in Australia and in these challenging times, we believe we couldn’t give it the best chance of success.